The success flowed over into the Ultrablack section of the catalogue, with 55 bulls selling for an average of $16,727 to set a new Palgrove and breed record average.

Sired by MC Embassador 541Z15, the "textbook beef bull" was almost a carbon copy of his stablemate with a weight of 950kg, scrotal of 41cm, EMA of 138sq cm and IMF of 6.6pc.

Palgrove's Ben Noller said they were thankful for the support from both commercial and stud operators.

"The Ultrablacks were up over $10,000 on last year and we're just absolutely blown away by the support," he said.

"It's great to see the industry in such a positive space and people so confident in agriculture and beef and I think that's the most positive thing out of it.

"This group, we always knew were a pretty special group of bulls and I guess the timing, it was a good year to have them."

In what was David Bondfield's last sale as CEO before he steps into an advisory role within the business, it's a humbling result.

"We've had lots and lots of highlights along the way but this one really is the climax of what we breed and the acceptance of what we're doing," Mr Bondfield said.

"They went to five states, from WA to north Queensland, Victoria, South Australia, and New South Wales.

"The reputation of the cattlemen buying the bulls is really humbling and to know that we've always tried to be practical and breed the sort of cattle that are functional and profitable for the beef industry, this is a real endorsement that commercial producers are backing what we're doing.

"And for me stepping down from my role as CEO but staying with the company in an advisory role with Ben Noller with the seedstock and genetics, it's really pleasing to see this result and to be building from that is humbling."

The sale was conducted by Elders, Nutrien, and George & Fuhrmann.

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